Last Friday saw the second Show & Tell at the Digital Lab in Westbourne Terrace since its opening in May. The focus of the session was augmented reality and we welcomed AR experts Nick Brown and Andrew Elia from Crossplatform. They showcased their innovative AR software and explained how it can be applied to advertising campaigns. We were also shown examples of their recent work, so the creative teams were able to visualise AR in live campaigns.

Crossplatform’s AR software can recognise any image or object to deliver 3D, CGI or digital video executions. You simply put an image up to a webcam to trigger the programmed content, which is then overlaid on the webcam image as it is displayed back to you on the screen. This content can be anything from a personal video message from your friends to a 360° view of a product that you will see rotate as you move the image around in your hands. The software even supports facial recognition.

At the end of the session we were able to try it out for ourselves and were wowed by the Transformer mask that appeared in front of our faces when we were stood in front of the webcam, and the printed magazine cover that came alive in our hands.

For more information on Crossplatform’s services, contact Nick Brown, Co-Founder, on +44 (0) 7808 130 388 or visit their website.

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